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GAE+VMW: co-petition in the cloud-era May 26, 2010

Posted by Sacha in CloudBees, English, IT.

During Google IO, Google announced “Google App Engine for Business“. Well, it seems the marketing department has been more active than then engineering team lately…

This is the exact same GAE platform, including its ugly limitations, with the following key differences in terms of its offering:

  • They announced a roadmap for 2010 where they’ll provide an SLA, a management interface, and support for SSL certificates (…)
  • It will be priced at 8USD per app per month … but this will be ONLY for INTRANET applications and pricing will scale with the number of users in your intranet up to a maximum of 1000USD/month/app
  • They intend to release an offering for public-facing applications (you know, this “Internet” thing) but they haven’t worked out the pricing yet
  • They will provide later this year a SQL-based offering


This is a purely reactive move to the smart VMForce announcement. Google is a huge company, they consider themselves as the cloud company, they’ve had GAE available for TWO YEARS now and the only think they come up with is … a roadmap listing revolutionary features such as SSL support and an SLA… This is immensely weak. If anything, this announcement reinforces what GAE’s current deficiencies are.  The pricing information also indicates the very reactive nature of this move: their offering is only for intranet apps (…) since they most probably do not want to release their pricing before VMForce does (VMForce hasn’t disclosed what pricing scheme they’d use). And they also probably realize that coming up with a public pricing scheme will be tough (and a departure from their current scheme – based on “people being nice”).

The other part of the announcement was Spring’s availability on GAE’s platform. But, wait, aren’t those two companies supposed to be fiercely competing (or about to)?!? Yes, they are, and it seems to show that in the cloud-era, companies are willing to make “co-petitive” partnerships pretty easily if it can ease their own agenda. In this case:

  • VMSource gets to amplify their desire to see Spring as the defacto Java programming model of the cloud (remember, they seem to fully ignore EE6!),
  • Google gets to hide the mud by providing the Spring API on top of a highly restrictive platform (which probably wouldn’t satisfy anybody writing modestly sophisticated apps)

This is going to be a fun decade 🙂




Hiring – Marketing May 11, 2010

Posted by Sacha in CloudBees, English, IT.
1 comment so far

BzzzzzA few weeks ago, I announced I was back into the game. Well, things are moving well and the engineering team is doing wonders!

Now, in order to launch our first offering and reach as many users and customers as possible, we are recruiting for the following position: Technical Sales and Marketing Manager*.

This person will be responsible for all pre-sales prospect/customer-facing systems and activities including (but not limited to) web site presence (implementation, content creation and follow-up), presence on social tools (Facebook, twitter, etc.), presence at conferences, evangelization, etc.

Does such a James Bond person really exist? Probably not. Consequently, the best fit is probably a very hands-on Sales Engineer with a strong Java middleware background who has already worked on program marketing and product marketing activities and would be willing to further grow into that marketing role. Oh, and you must be ambitious, smart and energetic. Track-record in community building and evangelization is a must! Ideally, this hero native’s tongue is English, lives in Boston and has already worked for startups.

Obviously, being a startup, we pay with low salaries and stock options (until we raise our first round of financing – and then we’ll decently pay).

If you are this 007, contact me at firstname@lastname.com.



EDIT: one of my co-bee made the following comment which I thought made sense: “As our market is technical people, it isn’t marketing in the sense of coming up with ad campaigns for the new Snuggie, but quite technical. Ideally they would be happy to get hands dirty on code for demos, understand important customer needs, understand a bit of the architecture etc. Google calls these people “developer advocates” – they get developers (the market) excited and signed up, and act as advocates for their interest internally… When looking at people, I would hope we can get someone that is good at blogs, twitter etc, as you say, “public speaking” both online and off. Someone that you want to hang out with. Basically, we want Iron Man”. (We have more details in a proper job description document btw.)

*) The word “Manager” needs to be put in the context of the company’s very early stage of development. The current position includes the management of complete processes and activities. However, it does not include any traditional management duties such as people management. Therefore, we are looking for an ambitious candidate who will need to be very hands-on and focused on operational activities.